PURPOSE OBSERVATORY

Since the French Pact law (May 2019), purposes have been emerging, even if a few pioneering companies had anticipated the call by several years. Like a plant, the purpose can either be maintained or wither away. The challenge is to bring the purpose to life, to embody it within the strategy and the operations, in leaders’ and managers’ practices. A purpose acts as a compass for the changes that a company must undergo.

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PRESENTATION

Nearly half of the French CAC 40 companies have published a purpose, but they all face the same challenge: how to bring it to life in the long-term? How to link it to the medium-term strategic plan? How can the alliance between stakeholders upon which it was built be sustained? How can it be applied to operational processes, along with the appropriate quantitative indicators? How can it inspire the company’s CSR commitments?

For the purpose to be fully effective among employees, investors and stakeholders, it must be implemented and monitored, otherwise there is a risk that the company will be accused of merely displaying a façade of a purpose.

 

LES GROUPES PARTENAIRES

Head of Sustainability and Corporate philanthropy

Delphine Lalu

Head of Sustainability and Corporate philanthropy
ag2r
Executive Senior Vice-President of Sustainability

Virginie de Chassey

Executive Senior Vice-President of Sustainability & Corporate Engagement
eramet
Executive Director of Communications, Brand and Engagement

Béatrice Mandine

Executive Director of Communications, Brand and Engagement
Orange
Head of CSR

Sophie Mazoué

Head of CSR
ratp
Deputy Director of Sustainable Development

Armelle Perrin-Guinot

Deputy Director of Sustainable Development
VEOLIA
Vice-Président Exécutif, Secretaire Général

Alexandre Menais

Vice-Président Exécutif, Secretaire Général
Atos
Coordinator of the "Purpose" Steering Committee and "Purpose"

Fanny Demulier

Coordinator of the « Purpose » Steering Committee and « Purpose » & CSR Communication Manager
VEOLIA
Sarah Ménegaire Loubeyre
Responsable Coordination & Communication
10 Boulevard Malesherbes, 75008 Paris
contact@institutcr.com
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